Sell My Home

What are the steps to sell a house in Scottsdale?

1. Market analysis and pricing

   Closed comparables in your subdivision, adjusted for condition, lot, view and upgrades. You see the data, not just a number.

2. Home preparation and staging

   A written punch list of what returns money and what does not, plus vendor introductions. Most sellers over improve in the wrong rooms.

3. Marketing and showings

   Professional photography, video, floor plans, MLS syndication and paid distribution. Showing feedback is reported to you weekly.

4. Offers and negotiation

   Every offer is evaluated on net proceeds and certainty of close, not headline price. Terms often outweigh the number.

5. Contract and paperwork

   Inspection response, repair negotiation, appraisal management and disclosure compliance handled on a tracked timeline.

6. Closing and beyond

   Signing, funding, key handoff and a follow up after you move. Our team stays reachable after the file closes.

How is a listing price actually set?

Price comes from closed sales, not from an algorithm and not from what the neighbors are asking. Shawn pulls the closed set for your subdivision, adjusts line by line for square footage, lot, view, pool, garage count and finish level, then tests the resulting range against active competition. The output is a range with a recommended list price and a reasoning you can challenge.

Overpricing costs more than a slow start. Homes that sit through two price reductions typically net less than homes priced correctly on day one, because the market reads reductions as a signal.

What does the marketing plan include?

• Professional interior, exterior and twilight photography
• Video walkthrough and vertical video cut for social distribution
• Floor plan and, where the property warrants it, aerial photography
• ARMLS entry written for both buyer search and answer engine visibility
• Paid distribution to buyers actively searching your price band and area
• Direct outreach to the agents who have sold in your subdivision recently
• Weekly written reporting on traffic, feedback and competitive activity

What does it cost to sell a home in Arizona?

Typical seller costs include brokerage compensation, which is negotiable and agreed in writing, owner's title insurance and escrow fees, the county recording and transfer costs, an HOA resale disclosure fee where applicable, prorated property taxes, and any repairs or concessions negotiated during escrow. Shawn provides a written net sheet before you list so the number at the bottom is not a surprise at closing.